I never even read it, but i still got a lump in my throat when I heard that Pinkie dies singing a reprise Giggle at the Ghosties.
Ah, you just reminded me how I would love it if the show found a situation where Fluttershy could sing a reprise of that song.
Something about those UK comics seems rather lifeless. Perhaps I am used to the character designs being in motion.
I think there's just a disparity between what people who work on the show and people who produce any other official art consider "on-model". Like in the show, there's a lot of thought and care put into how the characters bend and rotate so that their motions will all look natural, but outside of that artists must just be given one or two pieces of common sample promotional art to work from and told not to deviate too much from them—except then by not knowing how the characters move, they start to deviate in completely different and strange ways: The pointy muzzles, the huge foreheads, the grossly slanted or non-centered eyes on some ponies, and the general flatness from how seemingly no one can face forward, and their faces are almost always frozen into the same Pac-Man smile. It makes me imagine that if the TV show were produced by people who didn't care so much, it would look like an animated version of that, with all the ponies resembling freaky paper marionettes who rarely break out of dull smiles.
But if you watch the TV show's opening, with the quick montage of the main six, you can see how they're trying to assume those promotional poses ever-so-briefly, as if the bosses were yelling "Those are their official poses, you need to put them in there!"